Anti-Spam Policy

This Anti-Spam Policy applies to Swiftsender's email marketing service and any other service provided by Swiftsender to you ("Service").

Swiftsender is a permission-based e-mailing service. By using the Swiftsender Service you are agreeing to our standard Terms and Conditions, our Privacy Policy and to this Anti-Spam Policy, which are available online to view at

Swiftsender prohibits the following:

1. use of the Service in any manner associated with the transmission, distribution or delivery of any unsolicited commercial email or unsolicited bulk email ("Spam"). You may not use the Service to send any Spam;

2. use of the Service for:

a. the promotion or sale of email lists;

b. the sale or advertising or illegal goods or services;

c. the sale or advertising of pharmaceutical products;

d. 'get rich quick' schemes; or

e. gambling.

As an Email Service Provider, our whole organisation is based around the deliverability of the emails that are sent through our servers. Any email sent through the Service must:

1. not use or contain invalid, forged or misleading header information;

2. not use or contain invalid or non-existent domain names;

3. not use a third party's internet domain name without permission of the third party;

4. not misrepresent, hide or obscure in any other way any information identifying the origin or transmission path;

5. not use or contain false or misleading information in the subject line;

6. not use or contain any false or misleading content;

7. provide recipients with an opt-out mechanism able to process opt-out requests within 30 days from when you send any commercial email;

8. honour any opt-out request promptly and in any event within 10 working days from receiving the opt-out request;

9. if relevant, clearly identify that the commercial email is an advertisement and contain your valid physical postal address; and

10. not otherwise violate the applicable terms of the Privacy Policy and our Terms and Conditions from time to time.

Swiftsender customers are only allowed to send emails to people who have given prior permission to receive promotional material from them ("Permission Based").

Data which we consider to be Permission Based:

Your data is collected via a subscription form on your website.

Your data was collected via an opt-in check box on an online form. This box must not be pre-checked as default as they are then not knowingly opting in.

Customers who have purchased from you within the past 2 years.

Addresses that were collected via Trade Shows / offline. They must be aware that you will be sending them promotional emails by providing their address.

Data which we consider NOT to be Permission Based ("Non Permission Based"):

Any purchased/rented/loaned email list, regardless of whether they have ‘opted in’ or how much the list cost you.

Any third-party list you have acquired.

Addresses that you have ‘harvested’ or copied from your target markets websites.

Addresses of customers that are over two years old.

Any addresses that you cannot prove how you’ve collected them.

Swiftsender prohibits the use of the Service in any manner associated with the transmission, distribution or delivery of any Non Permission Based email.

We’ll know if you’re using Non Permission Based Data or Lists: We are vigilant in our efforts to prevent users using data and lists which are Non Permission Based and have several procedures in place to ensure that our system is kept clean of bad data.

Random Email Verifying – We check the content and subject lines of new campaigns to make sure that it is appropriate and not misleading. If we feel it is, the emails will be paused until the content is corrected. We approve all client emails before they are sent with new accounts.

List Verification – All large lists will be reviewed by us before you will be allowed to send to them. We have automated systems to allow us to review any uploaded list and if the list is Non Permission Based or does not pass our criteria in any other way, you will not be allowed to send to it.

Abuse Rates – We are constantly receiving information from our partnerships with Internet Service Providers ("ISP's") to look for any abnormally high complaint rates. If we do see a high rate, we may disable your account and contact you to discuss the issue. We can also terminate accounts based on complaint levels.

ISP and Blacklist communication – We continue to communicate with both ISP’s and Blacklists at all times to ensure that our customers aren’t breaking any rules. We have feedback loops set up with the major ISP’s and are always welcoming any blacklist companies or ISP’s to contact us with further suggestions on how to improve.

If we believe that unauthorised or improper use is being made of the Service, we may, without notice, take such action as we, in our sole discretion, deem appropriate, including the suspension or termination of any account. Unauthorised use of the Service may result in civil action against you and anyone assisting you.

Using Swiftsender to send out emails to addresses obtained in any way other than a subscriber opting-in to your list may incur a £250 charge per incident.

Nothing in this policy is intended to grant any right to transmit or send email to, or through, the Service. Failure to enforce this policy does not amount to a waiver of Swiftsender's rights.

Have you received Spam from a Swiftsender user?

If you have received Spam from one of our clients please send an email to [email protected] with full details of the email received and we will deal with it promptly.

set benchmarks and expectations

Reports offer a great way for marketers to set benchmarks and set expectations based on the industry they are reaching out to. The data shows great variance in opens, clicks and other key metrics and marketers should be able to use this information to measure performance.

Free HTML Email Templates

Looking for simple HTML email templates that don't break? Here are four basic, flexible templates that you can use to get started. They've been tested to render properly in all the major email programs, like Outlook 2007, Lotus Notes, Gmail, and more.

Need advanced marketing features?

If you need advanced features such as graphical reporting then you should try our enterprise package. Whatever you need from your email marketing we’ll have a package that's right for you

What people are saying about Swiftsender

"Swiftsender is fantastic software, very easy to use. Excellent stats. Great value for money. - Richard Jenkins, MD, 1st for Car Hire, Cardiff

"We opted for the managed service because we do not have the knowledge resource in-house. Cannot praise Pinnacle enough."

- Richard Davies CEO, Computer Recyclers UK Ltd

"Great product, great company - highly recommended"

- James Lynch, Martyn Prowel Solicitors, Cardiff

"Swiftsender is very easy to use, comprehensive and gives us excellent feedback with the reporting stats. Highly recommeded."

- Sue Allen, Latium Building Products, Scunthorpe

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